Your market is very similar to a game of poker. You play several hands every day against the same group of competitors, and perhaps occasionally a new one may join. Over time, you gather some ‘tells’ about how each competitor plays. But these tells are based on partial data—the equivalent to seeing a few showdown hands.
Our methodology lets you see what cards your competitors are holding, and how they play complete hands. You understand who is aggressive, who is passive, who knows their strengths and plays to them, who underestimates their skill and is more cautious than they should be as a result.
It lets you control the table, just as you should aim to control your market, so that new players are discouraged, and while profits can be shared with some competitors at the table, the lion’s share should go to you.